From a dream to tables around the world
I am Debora, and I am the beating heart of this project.
I have always been in love with Tiramisu: because I have a sweet tooth, because when I make it my friends say it’s good, and maybe also because it’s the only thing I’m good at when I’m in the kitchen.
I wrote my first line of code when I was 12 years old, and I haven’t stopped since then (it was 1988). Although in the meantime I have done many different things: accountant without praise or infamy, programmer in the period of the dot. com and the millennium bug, the startupper in the world of webmarketing with MOCA, of which I was president for ten years, the Sole Administrator in the world of metalworking with FAM, the CEO of Allegri Briganti, an ecommerce of children’s clothing, the President of Delicanto, an international tour operator with which I discovered the world of territorial promotion, the organizer – paired with my great friend Francesco Redi – of the first edition of the Tiramisu World Cup.
Which was so successful that it convinced me that Tiramisu would become my job.
I’m doing things with passion.
And with enthusiasm, curiosity, caring as much as I can, awareness as much as I can, courageous choices that constantly confront my fears and doubts.
I love to learn, and most of all I love to learn from people of value: those who can say I don’t know, who in problems look for opportunities, who never assume they are right, who care, who don’t forget, who wonder where they are wrong, and who never try to impose their own vision.
Who have a desire to build together, to turn ideas into touchable realities.
Professionals whom I have chosen and who have chosen to share with me this great adventure that before being a company has been a project.
And before it was a project it was just a dream.
Together by passion
Someone chose the colors, someone else had the idea of how it should look, someone wrote the lyrics and had to redo them a lot of times because we were never satisfied, someone managed to capture special moments through a camera (not just one, actually) and never stopped saying “I had an idea.” Someone to take care of all the legal aspects and someone who was instrumental in creating the packaging, which cost us a lot of research and many sleepless nights. Someone to maintain the site, which we redesigned four times before it became the final one. Someone who handles press relations, although saying “press relations” is reductive. Someone who has done the data sheets. Someone else who checked word for word every single term we printed on the labels. Someone who has studied bar codes, which seems like a simple thing but when you find out that the manual has 700 pages you realize that simple is something else. Someone making the cream and wetting the ladyfingers. Someone who closes all the packages, one by one, and fills the boxes that someone else then cares to deliver around the world. Someone to support us with insurance coverage and who with tax aspects. Someone following sales.
Above all, there is the heart of each of us.